For Nordic medtech companies
MedTech Bridge helps medtech companies in the Nordics and beyond prepare for and navigate the US market through practical guidance, experienced connections, and an ongoing membership relationship.
Why the US
For many medtech companies in the Nordics and beyond, the US is a major commercial opportunity. Bringing a product to market in Europe under the MDR/IVDR framework has become harder, and the European Commission itself has acknowledged bottlenecks around notified-body capacity and the complexity of the conformity-assessment system. For smaller companies, the uncertainty and extended timelines can consume significant capital before commercialization. Reimbursement and market access are also fragmented across Europe. The US works differently: one federal regulatory system through the FDA, with established pathways, and one large healthcare market.
Based on the Q&A with Jack Egelund, Medicon Valley Alliance, 28 September 2026.
“Bringing innovative products to market in Europe has become increasingly challenging under the MDR/IVDR framework.”
“Regulatory clearance is handled through a centralised federal system via the FDA, with established pathways such as 510(k), De Novo and PMA depending on the device.”
Jack Egelund, Q&A interview, Medicon Valley Alliance, 28 September 2026 (read the interview). Spelling as printed by the source.
Classification, clearance or approval route, likely timeline.
CPT and HCPCS strategy, payer evidence, health economics.
Through the network.
How We Help
Whether you need to assess an opportunity, explore a regulatory question, prepare for investor conversations, or meet potential partners, MedTech Bridge helps you identify relevant expertise and a practical starting point. Membership supports an ongoing relationship. Specific services depend on your included benefits and any additional scope agreed with you.
Understand your opportunity before committing resources.
We help you assess where your solution fits, test assumptions, and identify a practical path into your target market. Depending on the scope, an assessment may address customer needs, early adopters, competition, regulatory considerations, reimbursement, and recommended next steps. We agree on the questions and deliverables before work begins.
Experienced perspectives for your next decision.
Connect with medtech leaders who can help you examine challenges, test assumptions, and consider your options. We aim to match relevant experience to your priorities, from commercialization and adoption to operations and market-entry strategy.
Prepare for more productive investor conversations.
A compelling technology needs a clear business story. We can help you sharpen your positioning, prepare investor materials, and develop a focused outreach approach. Where appropriate, we help identify relevant investor and partner connections.
Bring market-access questions into your plan early.
Regulatory requirements and reimbursement considerations can shape your route to market. We connect you with specialist expertise to help you understand relevant questions, evaluate options, and determine what further work is needed.
Turn market research into focused conversations.
Make your time in the US purposeful. We help plan visits around the questions you need to answer and the people you need to meet, from specialists and potential partners to healthcare organizations and ecosystem leaders. A focused visit can help test assumptions and clarify next steps.
Book a conversation
Three ways to get a real person from the MedTech Bridge network on a call.
We look at where your device is today and tell you honestly what US entry looks like for your timeline and budget. No pitch, no obligation.
Jack Egelund Madsen handles requests from companies based in the Nordics and Europe.
Plan your year
See what is planned across the year. Full details are for members. External attendees can join selected events at a discount to the public price.
Our 2027 program is designed to be dynamic and responsive. Activities, topics, speakers and dates may be adjusted as we continue to develop the program and respond to the needs of our participating companies and partners.
Speakers and times are shown to members after sign-in.
Not a member? Join selected events at a discount to the public price.
Become a member
Build your market knowledge. Connect with relevant expertise. Take your next step with greater confidence. MedTech Bridge membership brings together learning, advisory guidance, and market-access opportunities to support your company's next stage. Compare the options below to understand the benefits available at each level. MedTech Bridge administers membership. Collaborators deliver programming.
Customized Market Assessment Reports, customer feedback visits, KOL access.
FDA classification, clearance and approval, IVDR, ISO 13485, Deep Dive Workshops.
CPT and HCPCS pathway, payer evidence, health economics.
Pitch practice, Walleye Tank, MedTech MVP, warm and vetted US VC introductions.
Volunteer mentors offer actionable advice and guidance based on their deep knowledge and experience in short, intense, one-on-one discussions. Sessions are organized and documented by MedTech Bridge.
We help companies find resources to set up a base in the US, either as a representative office, branch office or subsidiary.
$1,500 per year
Approximately $1,500 per year, shown in your local currency at checkout
For startups and early scale-ups.
One-time payment, no automatic renewal. Non-refundable except as stated in the Terms of Membership and Privacy Policy.
$3,000 per year
Approximately $3,000 per year, shown in your local currency at checkout
For scaling companies.
All Emerging benefits, with these enhancements:
One-time payment, no automatic renewal. Non-refundable except as stated in the Terms of Membership and Privacy Policy.
$5,000 per year
Approximately $5,000 per year, shown in your local currency at checkout
For larger scale-ups and established businesses.
All Growth benefits, plus sponsorship visibility:
One-time payment, no automatic renewal. Non-refundable except as stated in the Terms of Membership and Privacy Policy.
A clear foundation, with room to go deeper. Your membership includes the benefits listed for your level. Additional work beyond that scope is discussed and agreed separately before it begins.
Not sure where to start? Tell us about your company and market-entry priorities. We will discuss the available options and help clarify the appropriate next step.
Incubators, accelerators and other organizations that bring several companies get a special group rate. Talk to us about group membership.
Testimonials
In order to define the future of our business, we need to get qualified input on our strategic considerations. We believe MTB holds that expertise.
MedTrace joined MedTech Bridge to exploit the wide network of local and relevant resources for market access and entry to the US market. What also triggered us was the peer-to-peer network in both Denmark and the US, that offers best-practice based inspiration. External specialists are expensive in the US so it is important that you select a trustworthy specialist and ask the right questions. The MedTech Bridge network allows you, via peers, to evaluate vendors before engagement.
The on-demand help and the doors the program organizers opened for us are nothing short of spectacular. So, I would say that as impressive as the monthly sessions are the friendly and helpful attitude of the well-connected MTB staff is the secret sauce. I can only recommend the program unreservedly.
Comments from participants in our latest trade mission to Minneapolis and St. Paul
“I think, the Medtech Bridge trade Mission to Minneapolis was well spent. It opened up a new potential launch area in the US for our new bladder cancer treatment, based on the high Medtech interest in the region and the high density of competent Medtech and Healthcare specialists.”
“It was a pleasure to be part of this! Very well planned and structured - a good flow and kind people”
“Amazing experience. Great NOME and MedTech Bridge team. Brought together a valuable programm of advice/ help/ support and networking, and some valuable connections that we hope will translate into hard achievements and commercial relationships.”
“It has been a great program with a lot of useful information and contacts.”
Webinars
Past MedTech Bridge webinars on FDA, reimbursement, investors and US go-to-market. New sessions are announced here. Webinar recordings and materials are for members.
Shelley and Grace, VIKRITI Management Consulting
Jessica Kenney, VP of Client Services, Viden Marketing
Emily Bremner Forbes, Principal, Bremner Forbes (co-host)
Who we are
MedTech Bridge connects medtech companies with the experience, relationships, and practical support needed to explore new markets. We believe promising healthcare innovations should reach more people, and that companies benefit from informed guidance and trusted connections along the way.
We work alongside companies to understand their priorities, identify relevant expertise, and develop practical next steps. Membership makes that relationship more continuous, with different levels of benefits and engagement.
MedTech Bridge is an independent not-for-profit entity and network. We work through partnership with MedTech innovator ecosystems across the Nordics and beyond.
Collaborators: HealthcareMN and University of St. Thomas.
People
Jack brings international leadership experience across life sciences, including diagnostics, contract research, and contract development and manufacturing. He helps connect European medtech ambitions with relevant expertise and opportunities in the US.
Dave brings medtech leadership, entrepreneurial experience, and US ecosystem connections to companies exploring market entry. He helps innovators identify relevant relationships and practical next steps.
Stacy brings medical device marketing and commercialization experience across companies of different sizes. Her work focuses on evaluating opportunities and developing practical market and launch plans.
Contact
Tell us about your company, the market you are exploring, and the support you need. We will help you understand whether MedTech Bridge is a fit and where to start. Please avoid sending confidential technology or patient data.
Send Inquiry Explore a Partnership
Partners: we welcome conversations with ecosystem organizations, experienced advisors, and service providers interested in supporting companies entering new markets.
Tell us what you are building, which market you are exploring, and what you need to understand next. We will discuss whether MedTech Bridge is a fit and where to begin.
Start a Conversation