An Insider’s Guide to Successful US Product Launches - from an industry insider who’s done it before.

The US MedTech market is very different from the European, and even more different than the Scandinavian MedTech markets. The customers and the decision makers are organized very differently in the US – which, in turn, mean that you have to communicate with them in a very different way – and, by the way, there are a lot more people to consider “the customer”. Jessica will give us the gold nuggets on what to do, and what to be aware of, to ensure success from day one – Jessica have done this numerous times, and Jessica understands the challenges of early stage companies and startups.

Jessica is VP of Client Services at Viden Marketing, which is a Minneapolis-based marketing and media agency that is changing the way marketers think about their agency relationships. Viden partners with local, regional and national marketers to generate more leads and acquire more customers through TV, radio, online and social advertising campaigns. Viden’s ‘anti-agency’ approach replaces trendy buzzwords, vanity marketing metrics, and nickel-and-dime pricing with transparent communication, reporting that’s aligned with client goals, and a singular focus on generating ‘real’ results. No fluff or spin. Just results…